GTM statistics

Introduction

Google Tag Manager functionality is available for:

• components,
• session variables.

Each supported component available in Eximee Designer can be configured with Google Tag Manager functionality. First, the functionality must be enabled on the application, and then on individual components according to the sections below.

GTM configuration for a component

GTM tag configuration consists of selecting the option Enable GTM field Other in the properties of the given component (by default the option is unchecked). It is also possible to change the default tag name to a custom name in the GTM Tag field. When the GTM Tag field is empty, the tag name is the same as in the mid field. The configuration for all components is identical.

GTM configuration for session variables

GTM configuration for session variables consists of setting the session variable as Exposed and enabling the option Gtm (activated by clicking Exposed). It is possible to change the tag name in the GTM Tag field. The default tag name is the session variable's mid.

Components supporting Google Tag Manager

• Trigger (Button)
• Checkbox
• Checkbox section (CheckboxSection)
• Value selection from list (Combobox)
• Date (DatePicker)
• ExternalSection
• Plus/minus
• Radio group (RadioGroup)
• Layer statements (StatementPopup)
• Step slider
• Text Area (TextArea)
• Text field (TextField)
• Slider

GTM integration information

Changes made on the application are sent to Google Tag Manager and there, using the GTM data layer (webformsDataLayer), can be used to create rules and tags, which can then be used to track user behavior on the application (for example, using platforms such as GA4).

As a result of changing the value of a component that has been allowed to send a tag to Google Tag Manager, two entries appear in the GTM data layer (webformsDataLayer):

• event - whose value corresponds to the gtmTagName field of the application component. If the value of this field is empty and the pushTagsToGtm property is checked, then the event takes the value of the component's mid field,
• eventValue - whose value corresponds to the new value of the component.

As a result of opening the application, entries appear in the GTM data layer (webformsDataLayer):

• formName - application name.